This year's Automotive HUD and New Display Light Quality Design Forum is the third grand event jointly organized by GIVC Global Intelligence and IFAL China International Automotive Lighting Forum.

This year's Automotive HUD and New Display Light Quality Design Forum is the third grand event jointly organized by GIVC Global Intelligence and IFAL China International Automotive Lighting Forum. The purpose of this conference is to closely monitor the latest technological developments in the automotive HUD field, with high-quality innovation as the guide, explore the cutting-edge trends of HUD and new display technologies, inject momentum into the evolution of intelligent vehicles, and promote the high-quality development of the entire industry.

With the development of intelligent cockpits, the interaction design of cockpit display systems has become increasingly important. How to enable drivers to more conveniently use automotive intelligent functions and achieve better human-computer interaction has become a key research and design topic at present.

What Is the Display Light Quality Design Forum?

In March 2024, GIVC Global Intelligence and IFAL China co-hosted the Automotive HUD & New Display Light Quality Design Forum in Shenzhen. This was their third annual forum, created to spotlight advances in HUD (Head-Up Display) and cockpit screen visibility, UX design, and automotive display innovations.

Why This Forum Matters for the Auto Industry

HUD Innovation Showcase: Examined the latest HUD projection, light quality, and display integration in modern vehicles .
Cockpit UX Focus: Discussed human-machine interface designs to improve driver usability and safety .
Trend Monitoring: Analyzed emerging display technologies such as AR-HUDs, microLEDs, and eye-point optimization .

Key Topics Covered

1. HUD Light Quality & Clarity

Addressed measurement of contrast, reflection, and visibility under varying conditions (daylight/night).

2. Advanced Cockpit Display UX

Focused on minimizing distraction, integrating HUD with central screens, and UX consistency.

3. Cutting-Edge Display Materials

Explored tech like AR transparency layers, microLED advancements, and adaptive dimming.

4. Industry Collaboration Initiatives

Encouraged partnerships between automakers, display makers, and standards bodies for next-gen HUD ecosystems.

FAQ – About the HUD & Display Quality Forum

Q1: Who organized the forum?

It’s the third annual Automotive HUD & New Display Light Quality Design Forum, co-hosted by GIVC Global Intelligence and IFAL China.

Q2: What was the focus of this year’s event?

Key focus areas included HUD light quality, cockpit UX, interactive display integration, and the future of AR-capable HUD systems .

Q3: How does this impact automakers and suppliers?

It accelerates the adoption of higher-quality HUDs, ensures safer driving interfaces, and pushes broader standardization across suppliers and OEMs.

Q4: Where was it held and when?

The forum took place in Shenzhen in March 2024, within the broader framework of GIVC's automotive events.

Q5: Who should attend this forum?

Ideal for automotive UX designers, HUD/display engineers, AR hardware developers, cockpit systems experts, and automotive electronics suppliers.

Conclusion: A Strategic Forum for Smart-Display Innovation

The Automotive HUD & New Display Light Quality Design Forum serves as a strategic hub for the next wave of HUD clarity enhancements, intuitive cockpit interfaces, and AR-forward cockpit designs. For carmakers, suppliers, and UX technicians shaping vehicle interiors, this is a must-attend event for staying ahead in intelligent display trends.