The IAA (International Automobile and Parts Exhibition), also known as IAA Transportation, is one of the world’s largest trade fairs for commercial vehicles, logistics, and mobility solutions.
Held biennially in Hanover, Germany, it gathers leading truck and bus manufacturers, fleet operators, suppliers, and aftermarket brands.

At this global stage, BrilliaTech proudly showcases its SGS, ISO, and BSCI certified manufacturing capabilities — offering high-performance clay bars, car cleaning tools, and surface care products for professional and commercial use.

About IAA Transportation / Commercial Vehicles

Organized by the German Association of the Automotive Industry (VDA), IAA Transportation is the key event connecting innovation, logistics, and the vehicle supply chain.
It features cutting-edge solutions in:

Commercial trucks and vans
Bus and public transport systems
Trailers and components
Vehicle cleaning, detailing, and maintenance tools

Each edition attracts thousands of professional visitors and global exhibitors from the automotive, fleet management, and parts manufacturing sectors — making it the ideal venue for product sourcing, OEM partnership, and brand visibility.

BrilliaTech’s Role at IAA: Professional Surface Care for Commercial Vehicles

Certified Product Excellence

BrilliaTech operates under SGS, ISO, and BSCI certifications, ensuring that every car care product meets global quality and sustainability standards.
Our product line is developed to withstand harsh industrial conditions — road grime, tar, dust, oxidation, and salt corrosion — common in fleet and heavy-duty vehicle operations.

OEM / ODM Customization

BrilliaTech offers full private label and OEM solutions, including:

Custom packaging and branding
Adjustable clay hardness and sizes
Tailored cleaning kits and accessories
Flexible production volumes and rapid delivery

Whether you’re an auto parts brand, fleet supplier, or detailing distributor, BrilliaTech provides cost-effective, scalable manufacturing that aligns with your market needs.

Product Range for Commercial Applications

Clay Bars & Clay Kits: Remove industrial fallout, overspray, and road film from large surfaces like trucks, buses, and trailers.
Cleaning Brushes & Microfiber Tools: Designed for wide surface coverage and scratch-free cleaning.
Protective Coatings & Sealants: Shield commercial paintwork from UV, oxidation, and chemical exposure.

What to Expect from BrilliaTech at IAA Germany

Visitors to BrilliaTech’s booth can experience:

Live demonstrations of clay bar cleaning on large vehicle surfaces
New product releases for heavy-duty cleaning and polishing
OEM consultation sessions on private branding and custom formulations
Business networking with our international sales and technical teams

Why BrilliaTech Stands Out in Automotive Manufacturing

Certified factory (SGS, ISO, BSCI) ensuring ethical, traceable, and eco-conscious production
18+ years of expertise in professional detailing and automotive accessories
Trusted by global detailing brands across Europe, North America, and Asia
Custom-made solutions for car, truck, RV, and industrial cleaning sectors

BrilliaTech supports international partners with technical documentation, packaging design, and export compliance — making it one of the most reliable OEM suppliers in the global car care market.

How IAA Benefits Car Care and Fleet Businesses

Attending IAA gives automotive professionals access to:

The latest vehicle detailing and maintenance innovations
Supply chain networking with global manufacturers
Insights into eco-friendly materials and sustainable production trends
Partnership opportunities for private-label car care products

By exhibiting at IAA, BrilliaTech reinforces its mission to empower global brands with professional-grade car cleaning solutions backed by certified quality.

Automechanika Frankfurt is an international event in the automotive industry

The Frankfurt International Auto and Parts Exhibition in Germany is hosted by the famous German exhibition company MesseFrankfurt GmbH.

Long history: The German Auto Parts Exhibition was founded in 1971 and is held every two years. With a history of 46 years, it is a large-scale international exhibition for automotive parts, process equipment, and related industries worldwide. This exhibition attracts thousands of international companies to participate in every edition. This exhibition is one of the five prestigious international auto shows in the world today and one of the three major auto parts exhibitions in the world. With a long history and profound influence, it is the founder of the Frankfurt Auto Parts Exhibition series.

Strong professionalism: Automechanika is an international stage for Chinese exhibitors to participate in international automotive parts and after-sales services. The 2014 Automechanika exhibition will be renamed "Automechanika Frankfurt" due to the brand awareness strategy decision of the Frankfurt Exhibition Company. The Automechanika series of exhibitions will be named after the city where they are located, which will further clarify the target audience of the exhibition and improve its recognition.

Large scale: The Automechanika exhibition continues to be a gathering place for industry professionals to discuss and exchange industry information. The 2018 Frankfurt Motor Show attracted a total of 4987 exhibitors from 76 countries and regions, as well as 134622 visitors from 184 countries and regions.

Automechanika once again promoted its position as a large-scale and international exhibition brand in the global automotive industry to the industry. At the 2021 Frankfurt Motor Show in Germany, we hope to explore together with exhibitors and benefit from these opportunities, thereby helping to better shape the future of the automotive industry. We will also provide you with professional and comprehensive advice and services throughout the entire exhibition process.

Scope of exhibits

Automotive components and devices: drive parts, chassis, body, automotive batteries, internal devices and components, automotive power and electronic control systems;
Automotive parts and modified cars: vehicle parts, special equipment, modified cars, performance testing systems, design improvements, racing parts;
Maintenance: Vehicle service and repair equipment, vehicle body maintenance, vehicle body painting, garage construction and management;
Car service stations and cleaning stations: car service, maintenance, and cleaning equipment

Exhibition Hall Information

Exhibition location: Europe Germany Frankfurt The Frankfurt International Exhibition Center in Germany

Exhibition data

Number of exhibitors: 4987 exhibitors from 76 countries, of which 85% are international exhibitors,

Number of visitors: 134622 people from 184 countries, of which 39% are exhibitors participating in the exhibition, and 7/10 are from the company's senior decision-making group

FAQ: IAA and BrilliaTech

Q1: What is IAA Commercial Vehicles (IAA Transportation)?

It’s the world’s leading trade fair for commercial vehicles, transportation, and logistics, held in Hanover, Germany, and organized by VDA.

Q2: What products does BrilliaTech showcase at IAA?

BrilliaTech presents clay bars, cleaning tools, protective coatings, and detailing accessories for cars, trucks, and fleets — all SGS, ISO & BSCI certified.

Q3: Why are certifications important for OEM car care products?

Certifications like SGS, ISO, and BSCI guarantee quality consistency, compliance with international standards, and responsible manufacturing — essential for global partnerships.

Q4: How can businesses collaborate with BrilliaTech?

Through OEM or ODM customization — from private label branding and packaging to product formula adjustments and exclusive design services.

Conclusion

The IAA (International Automobile and Parts Exhibition) is not only a showcase of mobility innovation — it’s where the future of vehicle maintenance and car care is shaped.

BrilliaTech’s participation marks its dedication to delivering certified, reliable, and customizable car care solutions for the global automotive industry.
From clay bars to cleaning systems, every product reflects BrilliaTech’s commitment to quality, sustainability, and partnership growth.

Contact BrilliaTech today to discuss OEM/ODM collaboration or visit our booth at IAA Germany to experience professional detailing innovation firsthand.